Estudi gràfic creatiu

SMK

Miquel y Costas group, manufacturers of the famous cigarette rolling papers ‘Smoking’ contracted Brainventures to produce a new brand strategy for its secondary brand ‘SMK’. We were given the challenge of redesigning the brand. We felt the need to rethink the previously rigid identity and transform it into a more dynamic brand, closer and more open to its target market.

Estudi gràfic creatiu

SMK

Miquel y Costas group, manufacturers of the famous cigarette rolling papers ‘Smoking’ contracted Brainventures to produce a new brand strategy for its secondary brand ‘SMK’. We were given the challenge of redesigning the brand. We felt the need to rethink the previously rigid identity and transform it into a more dynamic brand, closer and more open to its target market.