Estudi gràfic creatiu

Equivalenza

Equivalenza, is a multinational in the perfume industry with more than 800 stores around the world. The business needed to rethink its brand outside the conventions of others in the category. The brief was to graphically reposition the brand without approaching the elitism of others in the sector. In close collaboration with the strategic consultancy ‘Brainventures’, we took charge of the conceptualization and design of the company’s new graphic identity.

Estudi gràfic creatiu

Equivalenza

Equivalenza, is a multinational in the perfume industry with more than 800 stores around the world. The business needed to rethink its brand outside the conventions of others in the category. The brief was to graphically reposition the brand without approaching the elitism of others in the sector. In close collaboration with the strategic consultancy ‘Brainventures’, we took charge of the conceptualization and design of the company’s new graphic identity.